A term that scares some and confuses others. To those in business for themselves, like voiceover talent, having a social media presence has become a must. Although, a mere presence isn’t enough. You’ve got to have a plan, update regularly, and provide relevant content about your business. I see so many friends say it’s all just a time suck. And, unless you have a plan and work your social media, it can be just that (insert sucking sound here).
But one of the biggest complaints I see, other than the time-factor, is not being able to gauge the return on investment (ROI) of your time on social media sites. A valid complaint for sure. As a voice talent, do you measure your ROI based simply on jobs you glean through your social media efforts? If so, I’m betting that the vast majority of vo talent would consider their time wasted. But, if you consider other aspects to your social media efforts, like, website review, referral from/to other vo talent, being educated about your profession, etc., there are rewards to be measured. But how do you actually measure your ROI?
“Don’t fool yourself into believing that social media is completely free marketing. Your time is valuable, especially if you’re just starting up or you’re a small business. Unfocused efforts spent on social media can quickly become a huge time sink. By measuring your social media impact, you ensure the best use of your time and resources”. –Andrew Kirk
Kirk is the Founder of, Face The Buzz, which helps entrepreneurs harness the power of online marketing. He recommends 4 goals that businesses with an online presence should strive for…
- Raise Awareness of Your Brand
- Website Traffic
- Website Visitor Loyalty
- Conversion Rates
…and explains how social media can impact them, but more importantly he explains how you can measure your social media efforts toward meeting these goals.
To see if his full article is worth your time, read it here on Social Media Examiner. Let me know if it works for you.