When I first met Cliff Zellman, organizer of the Dallas Voice Acting Meet Up Group, at Faffcon 2 in Atlanta, he brought scripts into our session, had us read them over quickly, then had us up to the mic. Cliff gave very honest and sincere analysis of our reads. Very honest. Very sincere. No sugar-coating. No sunshine up your backside. No peeing down your leg and telling you its raining.
Turns out, Cliff can do the same with his written word as well, as he gives us something to think about in Branding vs Positioning. A Must Read!