If you haven’t started receiving cards from your friends and family in the mail, wishing you a MerryChristmas, Happy New Year, or whatever holiday you celebrate this time of year, just wait…they’re coming. But I’d venture to guess you’re not going to receive a 27-minute ‘Happy Holiday’ greeting from voice over talent all over the world.
Santa’s Little Helper – Terry Daniel
Well, now you have! VO veteran, Terry Daniel, once again solicited recorded greetings from his friends in the voiceover community and has now released the 4thAnnualVoiceTalentHolidayGreeting.
Kudos to Terry for being Santa’s-little-helper in putting this extraordinary audio greeting together, and to all of those talented little elves behind the mic who produced some creative and heartfelt holiday wishes.
(And thanks to my family for being a part of the fun at 9:52)
Just click the white arrow in the orange circle…and enjoy!
This week’s vo info from Edge Studio comes from voice talent, marketing & business expert, Tom Dheere. Are you really ready for 2014? And, in this week’s edition of Whittam’s World, home studio expert George Whittam expounds on a popular topic for vo talent, phone patches.
David Goldberg, CEO of Edge Studio, and his staff & coaches, are industry leaders in coaching, recording, and directing voiceover talent,. They are well known as one of the premier studio’s for voiceover education and community, providing years of knowledge and insight, not to mention tons of free stuff.
2014 Is Coming, Are You Ready?…by Tom Dheere
Tom Dheere teaches Business & Money 201 at Edge Studio
How did you do as a voice talent this year?
·Did you hit all your financial goals?
·Upgrade your equipment?
·Are you better at your craft?
·Did you strengthen your marketing presence?
Edge Studio students are taught that success in our industry takes more than time at the mic. It’s not all fun, but it can all be interesting, if you have a plan.
Did you have a plan of any kind, or did you just slam into things sideways, hoping gigs would automatically spill out of your phone?
Unfortunately, that’s the case with many people, maybe most. And for everyone, there’s always something more you can do to make the most of your time, and fill in the gaps.
So it’s already time to make your New Year’s resolution. Don’t let 2014 become a year where you didn’t accomplish anything of note. Think now about how to schedule your cold calls, write that blog, and perform better. Stop the vicious “I’ll do it tomorrow” cycle, and truly advance your voice over career.
To get on the right path, you need three things: a Mission, Goals, and a Plan. These may sound similar, but they are distinct and, in my opinion, critical to your success as a voice talent.
The difference is that a Mission is broad, while Goals are focused. A mission declares who you are, what you want, and what you will do to get what you want. It is the changeless core that will allow you to withstand change. Writing a Mission Statement is a challenge and takes time. It forces you to examine who you are and your values. Trust me, it’s worth it!
Once you have the Mission Statement in place, you have to set goals to realize that mission. The goals should be specific and address all the major areas that are integral to a successful voice over career.
What are your revenue projections for the upcoming year? Ensure your spending habits and personal bottom line are in sync with your estimated earnings. Is your performance ability up to par? If you feel that you are lacking, what can you do to enhance your booking potential? Continuing education in voice over isn’t a luxury, it is a necessity. Make sure you are budgeting time and money for training. Branding and marketing are also key areas that need to be addressed. You are your own voice over business! Unlike other industries, your body IS your business, so proper vocal care is vital in maintaining your career. Once you have booked voice over work, it is also imperative that you preserve those client relationships, so it always pays to remain professional.
Although it may seem daunting, all these concerns must be dealt with for you to be a truly successful voice talent.
Like defining your Mission, crafting Goals requires some serious thought and a thorough examination of how you want to be a part of the voice over community. Vague goals will get you vague results. Specific goals will get you specific results. The goal, “I’m gonna make more money doing voice overs” is nice, but what can you do with that? How is that actionable? The goal, “I will earn 10% more than I did last year by building a marketing campaign to focus on acquiring more e-learning clients” is MUCH more specific, actionable, and effective!
At that point, an Action Plan is critical! This is what you use to achieve those Goals on an incremental basis. Your Action Plan should be task-oriented and designed to help you develop a regimen. Your criteria in pursuing these tasks should be specific and strong. Make them clear, and attainable on a regular basis. And start now.
Are you out of your turkey coma yet? For those of you who celebrated Thanksgiving here in the good old US of A, I hope you had a wonderful time with family and friends.
As your weekend continues, no doubt with cleaning up, shopping, holiday list making, watching football, putting up trees and lights, etc, I hope you can find a few minutes to enjoy these articles shared by your vo colleagues in this edition of the Top Voiceover Blog Posts This Week.
I am truly blessed to have so much to be Thankful for on this Thanksgiving Day.
A loving and healthy family.
Good friends, who might as well be family.
Client’s, both in my law practice and voiceover business, who trust me to be their representative and confidant.
A voiceover community, always eager with advice and encouragement.
And YOU, the reader of my blog, for your time, comments, and for sharing my articles on your social media sites. Writing this blog and being able to share news, info, fun, and trends in the voiceover world, with the voiceover world, is a blast!
Rest assured, Santa is busy working on his naughty and nice list. Have you started your lists yet? You know, the list of food for the holiday gathering. The list of gifts for family and friends. The list of ideas to make your voiceover business more successful in 2014.
Wait, what did he say? A list to make my voiceover business more successful in 2014?
Yep. That’s what I said.
If you’re having trouble with that one, let Jonathan Tilley play Santa for you!
I had the opportunity to chat with Jonathan last weekend. What a pleasure! You know Jonathan as a well-respected and talented voice coach, artist, and author. His e-book, Voice Over Garden, How To Create Abundance As A Global Voice Actor, is chock full of tips, lessons, advice, education, and motivation that every voice talent should read! And his weekly video’s provide even more straight-forward and honest talk about how you can succeed in your vo business.
3 introductory learning module videos to set you up for success
30 daily learning module videos guiding you step by step through the list building process (how to efficiently and quickly search for and gather future clients, how to reach out to them the right way, how to maintain a fun and professional working relationship with them)
Business strategies that are exclusively designed for voice actors
Social accountability with all the other Challenge participants
4 one hour Q&A sessions with Jonathan and the whole group taking part in the Challenge
Plus FREE Bonus Features to keep building your list after the 30 Day List Building Challenge is over
Lifetime Membership to revisit the modules again and/or partake in the next List Building Challenge for FREE!
The Voice Over Garden 30 Day List Building Challenge is having a Q&A session only on Facebook on Saturday November 30th at 12 noon EST. So click like on the Voice Over Garden FB page now, mark your calendar for November 30th, and get ready to learn more about building your client list to the nth degree.
I suggest putting This List on Your List for 2014!
Jonathan explains more about his List Building Challenge in this video: