5 Points To Consider When Composing A Voiceover Script

script writingSome voice talent supplement their worth to potential clients by offering script-writing services. Whether you are the voice talent, agency, or end-user of the voiceover itself, there are always important aspects to consider when putting the words on the page that you are asking the voice talent to ‘bring to life’.

In this guest post, submitted by Rebecca Acres of Gloc Media, you’ll find 5 important points to consider in making your copy easier for the talent to translate into the proper message for the listener.

5 Points To Consider When Composing A Voiceover Script

Many of us that are immersed in the digital age near enough write on a daily basis. This is often done through creating status updates, commenting on a friends profile, annotating an article or link to be shared or simply sending a text message. These forms of writing are intended to be read as text and not spoken aloud. When composing a voiceover script, what might look good and sound particularly professional in your mind, could also have the reverse effect when transferred to spoken word. It goes without saying that your voiceover dialogue is the very foundation upon which your recording session will stand. It is essential to construct a solid and efficient script. The following are some points you should consider when designing your voiceover material.

1. Outline

First, you should create an outline of what the accompanying visuals and/or audio are. A great way to visualize this is to form a storyboard. By building blocks of each main section of your content, you can then organize and schedule your script accordingly. Some frames of sound or film might move faster or slower than you anticipated. By writing the length and start time of each block, you will have a stronger grasp on choosing your words and how they will be pronounced.

2. Visual

Whilst this might seem only valid for content containing film, it is also important to consider visuals when a project is purely audio. Dialogues carry meanings, ideas, pictures and emotions, all of which can be broadcast solely through voice. Think about the last piece of spoken word you heard from a radio show or podcast. Should you recite that in your mind in a completely different tone, be it angry or sad for example, then the content takes on a different meaning entirely. Whether generated by our mind or what we see with our eyes, the varying elements of a voiceover are a crucial component in what evokes our emotions and thoughts.

3. Consumer

Engaging with the consumer is of utmost interest. It doesn’t matter if you have the greatest voice, experience or accompanying media, if your content isn’t suitable for your demographic then you are fighting a lost battle. Research and pay close attention to your target audience and its attributes. Through doing this you will be able to sculpt your script to its ultimate potential.

4. Conversational Style

When composing a voiceover script it is easy to fall into report writing form. Continue to remember that the words will be spoken and not viewed. Read your copy aloud and keep editing until the full voiceover can be articulated comfortably and informatively. It is favored to use short passages with easy to understand, simple language. The term “conversational” can encompass many different forms. Most notably, an enthusiastic and friendly tone will help the listener or viewer to consume your content more thoroughly, so take this into consideration when writing your script.

5. Evaluate

Once you are confident with your dialogue you should analyze and evaluate it thoroughly. Acknowledge any possible complications or misunderstandings in the text body, whether there are sufficient pauses throughout, potential misinterpretation of pronunciation, accents and dialect used and the final effect of the media when accompanying the speech. After considerable assessment, test out your final arrangement on a focus group containing your targeted audience. Ask for some feedback, this is an excellent way to tailor your voiceover. Many find that using a professional voice over agency provides a project’s content with greater leverage after being given to the distribution channels.

Do you provide script-writing services to your clients? If so, what other advice would you share?

gloc mediaRebecca Acres is a copywriter for Gloc Media, a digital marketing agency, in London.

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Monday Morning ‘Edge’ – Voice Over Gratitude/Best Of NAB Show

edge studio logoOn this week’s edition of The Monday Morning Edge, Graeme Spicer gets help from a friend in reminding us that it’s important to be grateful for the vo opportunities we’ve been given. And, on the latest episode of Whittam’s World, George Whittam reports from NAB 2014 in Vegas.

David Goldberg, CEO of Edge Studio, and his staff & coaches, are industry leaders in coaching, recording, and directing voiceover talent,. They are well known as one of the premier studio’s for voiceover education and community, providing years of knowledge and insight, not to mention tons of free stuff.

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The Importance Of Being Gratefulby Graeme Spicer

 Graeme Spicer is Edge Studio's Managing Director and he teaches Business and Money 101.


Graeme Spicer is Edge Studio’s Managing Director and he teaches Business and Money 101.

I ran into actor Steve Zirnkilton at the Cracking the Voiceover Code event in New York last month. Steve is a very busy voice actor, with extensive promo credits on all of the major networks and half of the cable channels.

Despite his long list of top-notch clients, Steve will always be best known for voicing the opening lines of the Law and Order television series – arguably the best known voice over script in popular culture (other than “In a world…”).

Click here to continue reading.

Graeme Spicer is Edge Studio’s Managing Director and he teaches Business and Money 101. For more information about Graeme or any other Edge Studio instructor, call 888-321-3343, or click here.

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Whittam’s World

with George Whittam

Best of NAB 2014

Catch all of your favorite Whittam’s World videos on the YouTube Playlist!

Email George with your ideas for a future Whittam’s World episode: WhittamsWorld@EdgeStudio.com

Thanks to David Goldberg and Emily Battles for supplying the content for this week’s Monday Morning Edge.

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10 Top Voiceover Blog Posts This Week – April 13, 2014

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When you have a website, blog, social media site, etc., you are doing so to BE SEEN, BE HEARD and BE TOP OF MIND. With that being the end-goal, why would you not put your name on your site?

I know, it seems basic, but with all of the other aspects one has to think of when putting together their social media locations, sometimes the basics are shoved to the back of our minds…like putting your name on the site. I’ve seen a number of sites lately that are titled with the voice artists first name, then a ‘brand-type’ second name, but not the last.

“Joe’s Blog”

Joe’s content may be stellar and top notch, but how many ‘Joe’s’ are out there? Plenty! So, just a suggestion…use your full name on your site, somewhere, so YOU’LL be seen, heard and top of mind, and not just some other Joe!

Enjoy this week’s Top Voiceover Blog Posts and Have a Great Week behind the mic!

10 Top Voiceover Blog Posts This Week

(no particular order)

  1. Why The Horn-Toot Is So Vital To Voice-Over Marketing peter oconnell Peter O’Connell
  2. Top 5 Tips For VO Talent From A Producers POV scott spaulding  susan spaulding Scott & Susan Spaulding
  3. Reading And Riding steve oneill Steve O’Neill
  4. Voice Actor Lands First Network TV Spot For Medical Marijuana farn dupre Farn Dupre
  5. How To Upload An Audio File On An iPad kurt myers Kurt Myers
  6. Interview With Source-Elements’ Rebekah Wilson  Dave Courvoisier
  7. 4 Voice Actors Walk Into A Bar… rhonda phillips Rhonda Phillips
  8. Microsoft Announces Skype TX Designed For Broadcasters richard heathcote Richard Heathcote
  9. This Quote Will Change The Way You Do Business Johnny-Hatebait-150x150 Johnny Hatebait
  10. Voice Over Showreel: How Do You Make It Great? Neil Williams Neil Williams

You can read ALL of the voiceover-related blog posts from the past week on VOICEOVER BLOGTALK.

Don’t see your favorite Voiceover Blog author here? Find them on the VO BLOGROLL.

And, if you missed them, be sure to read the Top Voiceover Blog Posts of 2013.

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Monday Morning ‘Edge’ – Voice Over Scale/Microphone Marathon

edge studio logoOn this week’s edition of The Monday Morning Edge, voice talent/blogger/social media guru and one of my best vo friends, Dave Courvoisier talks numbers, and shares their importance for your voiceover business. And, on the latest episode of Whittam’s World, put on your running shoes, George is taking you on microphone marathon.

David Goldberg, CEO of Edge Studio, and his staff & coaches, are industry leaders in coaching, recording, and directing voiceover talent,. They are well known as one of the premier studio’s for voiceover education and community, providing years of knowledge and insight, not to mention tons of free stuff.

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It’s All A Matter Of Scaleby Dave Courvoisier


Dave is an Edge Studio coach. To book with him, call 888-321-3343 or email training@edgestudio.com.

How many times have you been reminded about the need to keep current numbers, hard facts, and metrics as it relates to your Voice Over business? Hmmm?

In my blog a couple years back, I wrote about the Pareto Principle. That’s the rule of 80/20 that keeps coming up everywhere. As the Pareto Principle applies directly to your VO business, for example, it’s likely 20% of your marketing efforts results in 80% of your jobs.

Click here to continue reading.

To schedule with Dave, call 888-321-3343, or click here.

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Whittam’s World

with George Whittam

Microphone Marathon

Catch all your favorite Whittam’s World episodes back-to-back on our new YouTube playlists!  

 

 George will be in Las Vegas:
Tuesday, April 8
Wednesday, April 9
Thursday, April 10
Schedule a two-hour in-person visit with a 30 minute phone call OR a remote phone or Skype consult.
Visit VOStudioTech.com for prices and scheduling.

 

Email WhittamsWorld@EdgeStudio.com.

Thanks to David Goldberg and Emily Battles for supplying the content for this week’s Monday Morning Edge.

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10 Top Voiceover Blog Posts This Week – April 5, 2014

blog-pic-for-top-blog-postsThis week in the voiceover blogosphere the majority of articles centered around personal advice, motivation, and self-help strategies for the voice actor, rather than technical jargon or social media assistance. Just more proof that the online voiceover community is just that – a community.

I am amazed each week as I read and share your wonderful stories just how giving, caring, and inspirational each actor seems to be toward their fellow actor. To those on the outside of this vo community, I am sure it is difficult to understand why one would want to share such motivation and advice with the ‘competition’. But, to the actor inside this community, other actors aren’t considered competition, they are friends, colleagues, and valuable resources, who, through sharing motivation for others bring motivation to themselves!

Enjoy such inspiring thoughts from these actors & bloggers in the Top Voiceover Blog Posts This Week.

Have a Great week behind the mic!!

10 Top Voiceover Blog Posts This Week

(no particular order)

  1. Mr. Keating’s Opinion On Submitting Yourself For Judgment brad venable Brad Venable
  2. No Time For Your Voice Over Career? Try This susan berkley Susan Berkley
  3. Are You Surrounding Yourself With The Wrong Kind Of People? David Lawrence Xvii David H. Lawrence XVII
  4. Voiceover Audition Psychology Part 2 – 5 Keys To Positive VO Audition Outcomes debbie grattan Debbie Grattan
  5. MP3 And A Nice Cup Of Tea steve oneill Steve O’Neill
  6. Voiceover Wisdom From A 150 Year Old Book Jerry Reed Jerry Reed
  7. Top 5 List Of Foolish Biz Advice BobbinHeadshot Bobbin Beam
  8. What’s Your Motivation Marc Scott Marc Scott
  9. The #1 Thing To Do When You Realize Your Feelings About Acting Have Changed anthony meindl Anthony Meindl
  10. Make Friends With Adrenaline For Lower Stress ann utterback Ann Utterback

You can read ALL of the voiceover-related blog posts from the past week on VOICEOVER BLOGTALK.

Don’t see your favorite Voiceover Blog author here? Find them on the VO BLOGROLL.

And, if you missed them, be sure to read the Top Voiceover Blog Posts of 2013.

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