If you’ve been a frequent visitor to my blog, you know that I’m not one to toot my own horn and post a lot of ‘look-what-I-did’ content. I’m just not a big fan of the self-serving nature of a blog like that.
That said, I am going to share something with you that I recently recorded for a new client, but not to tout myself as a vo master. I’m sharing because of a thought I had while recording for this client that goes back to an article posted by Randye Kaye a few months ago, titled, Why I’m Not A Voiceover Superstar-Yet.
In her article, Randye coins the term, ‘Bread-and-Butter’ VO talent, to describe who she and many others are, and aren’t yet, as a voice actors. She explains, in part…
- We work in non-major metropolitan areas, often from our home studios.
- Our major clients may be the local advertising agency that uses us all the time , or the e-learning company that hires us again just because they liked what we did before, or the national company that pegged us as the “voice of” their tutorials and explainer videos.
- We may not be famous, but we are good at what we do – and proud to have succeeded as voice talents while the rest of our lives continue to unfold. (As are the Superstars, who make it work too!)
Randye’s article came to mind when I read the script my client sent for this new job. I thought about the Superstars…Joe Cipriano has the networks. Beau Weaver has the movies. Tom Kane has Wal-Mart…and I have…
Yep. That’s right. I’m here to tell you the best way to clean up a mess of body fluids.
As I prepared the script, I thought to myself, this client may not be Wal-Mart, Pixar, or FOX, but that doesn’t make them any less special to me, because they are trusting me to be the voice of their product, which they believe in 100%. And, as their voice, I must do the same.
As a voice talent, getting to do what I love most, I appreciate every client, large or small, as I’m sure the ‘superstars’ do as well. Whether it’s Volvo or vomit, my client deserves, and will receive, the best ‘bread-and-butter-superstar-performance’ outta me, every time!