As my wife and I were leaving the movie theater Sunday evening, I realized I had parked way too far away. We must have walked past 30 cars to get to ours. But as we strolled, I realized that no two vehicles parked side by side were the same. There were blue cars, red trucks, and black motorcycles. Ford. Chevy. Kia. GMC. Harley. Some were older models with plenty of miles. Some were brand new and shiny. 2-door and 4-door.
It made me wonder why the owner of each of these vehicles chose that particular make, model and color. Was it the price? Did the test drive do it? Was it the reputation? Did the salesman make the difference? Or did the potential buyer just ‘know it when she saw it’?
Then it hit me. That parking lot and the voiceover business are extremely similar.
Think of those parked cars as voice artists. Lined up side by side, no two voice talent are the same. We come in many different makes, models, and colors. Some have a number of miles under their belt, while others sound new and shiny.
Think of a producer, business, or agency in need of a voiceover as the automobile buyer. Are they in need of a sports car? A monster truck? A Rolls Royce? What makes them choose the particular talent they drive off the showroom floor? Is it the demo? Reputation? Agent? Or do they ‘just know it when they hear it’?
Ok, the analogy may be a bit of a stretch, but here is what I took away from that parking lot, other than a great date night with my wife…as a voice artist your make and model matter, but more often than not, whether you work is simply determined by whether the voice buyer needed a Buick, F-150, or a Hog!