Yes or No: When you search for something on Google, Yahoo, or any other search engine, do you look at any results after scanning the first page that comes up? Most people don’t.
In today’s online world of instant access, instant results, and instant gratification, rarely anyone takes the time to sift through page after page of search results. Isn’t that why we “just Google it” in the first place?
As a voice talent, or any business owner, you want to be a “Page 1″ result for those online looking for you, your product, or your services. But finding yourself on page 1 is not by accident or luck. It’s because of proper Search Engine Optimization (SEO). I’m sure you’ve heard the term. You may have even started reading or researching it yourself. But my guess is that after the first two paragraphs, you stopped because your brain cramped up and said, “Uh, what?”.
If you want to get a good grasp of SEO, in basic terms and methods you can understand, I recommend you read the series by voice talent, Anne Ganguzza, titled, How to Increase your SEO (Search Engine Optimization) as a VO Talent.
For future reference, I’ve added Anne and her blog, VO Peeps, to our blogroll.